An item opens by Beijing with consults the limited company to initiate and to implement, many European country Travel agency as well as airline, international travel agent, traveling media and so on common participation “2009 China goes to Europe the leaving country tour consumer to investigate” achievement formally to issue. The result showed that the consumer most yearned for European tourism destination country first ten in turn are: France, Italy, Switzerland, Greece, Britain, Germany, Spain, Holland, Austria and Denmark. The investigation discovered that regardless of being went to consumers in or the future Europe plans to go to Europe to travel the consumer, their choices are very similar, demonstrate these countries in the Chinese consumer heart the high status.
This investigation and study from the arrangement, implements the final data processing analysis, the lasted more than 5 months, will mainly use with the Corporation independent research and development and field to be in the lead and investigation and study flow each link to carry on automated processing the KDOS specialized online investigation system to complete, investigation qualified total sample 14391, will analyze after the project group specialized researchers finally will complete.
According to being responsible for this project’s Beijing opens with consults the limited company to study inspector general Shen Su, goes to Europe the traveling consumer to travel the degree of satisfaction to be high to Europe, very satisfactory proportion is 29.5%, what is quite satisfied is 61.7%, not the satisfactory proportion only has 0.8%.
Although bitter experience global financial crisis, but still had reaches as high as 56.6% consumers to express that next 2 years have the going to Europe travel plan. The investigation believes in view of the financial crisis to the impact analysis of leaving country tour that the financial crisis has not travelled to produce to leaving country too in a big way affects: Investigates in the sample only some 25.2% to indicate that can have the negative influence, they will change near place to save the destination pay wages; Some 44.5% going to Europe traveling consumers explicitly said that has not affected; And some 21.7% people said that they instead will change near way’s leaving country tourist route the far way’s tourist route.
“Financial crisis enabled some people to have the idle time, temporarily extricated rarely from formerly the busy work, in addition during the consumer thought the financial crisis, the tourist were few, was more suitable to go to travel, thus the financial crisis left country to travel to China has instead had the stimulation.”Beijing opens with consults limited company to study inspector general Shen Su to say.
The survey result showed that goes to Europe traveling consumer mostly to concentrate in the middle-aged, the high income and high school record crowd, the gender differences is not big. In May and October is to go to Europe to travel a more centralized month, 74.5% consumer Europe traveling schedule in 7-15 days, average per person disbursement about 25,000 Yuan, shopping disbursement about 11,000 Yuan.
It is reported that going to Europe tourist most pays attention the key consideration essential factor is: Tourist route and tourist spending, travel agency, airline and entry and exit procedures. Besides the natural scenery and historical humanities, Europe’s good food, the shopping environment and climate are also attract the consumer to go to Europe to travel the important attribute.
What is worth paying attention, the shopping and wedding journey can become the consumer to go to Europe the growth potential. The investigation showed that next 2 years plan to go to Europe to travel in the consumer, some 36.6% consumers indicated goes to Europe to travel the goal is the shopping, has 18.4% consumers to indicate that can go to the European wedding journey, before greatly surpasses, went to Europe 15.8% (shopping) and 9.1% (wedding journey).
What goes to Europe the traveling consumer to gain Europe to travel the relevant information channel aspect mainly to depend upon is the website (79.1%), books (35.4%), travel agency (34.6%), magazine (33%) as well as recommendation of the relatives and friends (29.5%). What slightly has the difference with the existing consumer is, in the future will plan to go to Europe to travel the consumer the channel which will contact in the gain relevant information aspect to be more widespread, besides the website (90.7%), magazine (52.2%), books (37.8%), the television station (32.1%), the traveling display (27.8%), newspaper (25.1%) also will be the contact information channel.
The investigation also aimed at some European tourism destination country concrete aspects the traveling feeling to carry on the evaluation, including natural scenery, historical scenic spot, dining, shopping, climate, lodging and transportation and other aspects.
The open data demonstrated that in recent years Chinese tourist market maintained the growth situation, had forecast according to the World Tourism Organization, China will become the global biggest tourism country and fourth big leaving country traveling country to 2015. However, aims at Chinese traveling consumer study data to be very deficient at present, especially lacks to Chinese consumer leaving country parades for with the manner understanding, seriously affected each traveling organization market decision-making, causes many marketing actions often unable to achieve the anticipated target.
Beijing opens with consults limited company to study inspector general Shen Su saying that this investigation’s achievement will help the traveling organization to understand well the Chinese citizens go to Europe to travel the concrete demand, deeply understood that it the expense which goes to Europe to travel likes, appraisal and expectation, understood that Europe each main traveling country attracts the Chinese tourist’s superiority and insufficient, supervises it to provide a better service for the Chinese consumers. (This article originates: NetEase traveling) 